About

What I actually do.

Heart-felt perspective

I'm an Amsterdam based Qualitative Researcher and Strategist who seeks the heart-felt perspective.

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Services

ResearchStrategy

Research

Discussion Guides

Design a dialogue that flows, opens people up, and keeps you on track and free to explore.

Interviews

Talk to people in a way where they reveal truths they didn't even know they had.

Deep Dive Immersions

Go out into the world and experience the life of the people you serve or dedicate time to.

Film & Photography

Capture visual artefacts from time spent doing research in the field.

Desk Research

Complement your efforts "out there" with smart investigation online and elsewhere.

Reporting

Play back what you did and discovered, and do it in a way that moves people.

Strategy

Creative Briefs

Make a jump on where to go next, who with, and in what manner.

People Profiling

Peel back and reveal your audience, user, customer, or consumer. People.

Brand Positionings

Establish strongly justified and creative ways forward for your brand.

Manifestos

Lay down some poetry to rally your peoples.

Naming & Taglines

Reinvent or start from zero, decide on what you are called, and how you call upon others.

Brand Books

Put all the rules together in one wonderful place for you and your team to live by.

Cultural Alignment

Make sure everyone is on board, invested personally, and working towards the same goal.

Presentations

Pitch or play back everything that really matters.

Visual Strategic Stories

Tell stories that travel with words, photography, and film.

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